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2023 Participants

Vena Ouyang

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NationalityChina
NameVena Ouyang
Company NameYAN CHANG CULTURE & COMMUNICATION CO., LTD.
Company AddressRoom 401, Building Senben, 567 Tianyaoqiao Road, Xuhui District, Shanghai, China
Job TitleEditor & Rights Manager  
Book genresChildren’s Book
Mother TongueMandarin
E-Mailvena@yanchangs.com

 

 
Company introduction

Yan Chang is an independant publisher and also a literary agency focusing on children’s books. The founder of Yan Chang Solene Xie has more than 15 years’ of experience in the Children’s book industry. Among taking lead in the Rights team in Jieli Publishing House, (2008-2018), she has been a consultant of the Shanghai International Children’s Book Fair (CCBF) since 2018, and has also translated many French picture books into Chinese. (For example the “Babapapa” series.)
As an independant publisher, Yan Chang associate with the state-owned publisher to publish children’s books. We have published children’s books written and illustrated by our local authors and illustrators and also acquire rights from Foreign publishers, and then associated with the state-owned publishers in China. We have had more than 40 books since 2021, including picture books, non-fictions and middle-grade novels.
As a literary agency, Yan Chang represent and promote authors and illustrators from China and overseas. We represent some of the most talented children’s book illustrators at home and abroad, building an effective bridge between illustrators and publishers. Yan Chang is the exclusive agency of French artist Serge Bloch exhibition and its merchandising rights in Mainland China.
Our team are passionate about children’s books, and hope to bring our devoted and dedicated service to more creative minds with our customized publishing resources along with our diverse rights management.
We cooperate with JOJO reading to make books into audios and ebooks. In cooperation with Kiddy Art Museum and Fanscene, we make children’s books into exhibitions. We also help to sell merchandising rights for local and foreign picture book illustrators in China.
We iniciated a program called “Pictures and words from China” to promote and represent works by Chinese authors and illustrators abroad. We went to Bologna Children’s Book Fair in March this year with the Shanghai International Children’s Book Fair (CCBF) to introduce the chinese picture books to the international market. The Asian Publishers Fellowship Program in Seoul 2023.

Publishing experience

After graduated in MA Children’s Literature: Children’s Book Illustration from Goldsimth, University of London, I have worked in Yan Chang Company for 3 years. I work as editor and rights manager in our team.
My main responsibilities are to assist our local authors and illustrators in publishing their work and to discover excellent books from publishers all over the world. I am proud that our fairy tales “Once Upon a Time, There was a Story” written by Long Xiangmei and illustrated by Monica Liaw, has won the 34th The Chen Bochui International Children’s Literature Award (CICLA).
I have helped to sold foreign langusge rights of 9 picture books this year. I am passionate about picture books and I believe selling rights is all about knowing which illustrations and genre of books suit which markets and finding the right publisher for the right book.
I hope to help more authors, illustrators and publishers all over the world connect each other and discovering excellent books.
In addition, I am also an illustrator and picture book creator myself, and I have made some picture books. I hope to have opportunities to publish my own works in the future.

Current projects

I am assisting our local authors and illustrators in publishing their work and discovering excellent books from publishers all over the world. We have picture books about family and nature, non-fiction books such as biographies, and some award-winning novels for children.
Other than publishing books, we have collaborated with Kiddy Art Museum to organize a picture book festival this summer in Shanghai, China, We have invited some publishers to promote their books related theme of LOVE to participate the festival with installations and events. We also open a pop-up library for the festival. We have held book reading activities and workshops for chidren’s books at the pop-up library.

Main interest

We are keep looking for picture books strong in story, illustration and design, non-fictions that deal with a topic in a surprising way, graphic novels/comics which have funny or thoughtful stories and award-winning children’s novels.

Experience related to this year’s topic

As an children’s book editor and rights manager, I know that AI will influence us in many aspects such as acquisitions and editorial, production, distribution and advertising, etc. It will bring us both benefits and challenges.
The aspect I’m most interested in is marketing and discovery. It maybe the most powerful facet of AI’s foray into book publishing. AI can help publishers produce engaging and personalized content for our target reader, such as ads and videos. AI can help publishers understand reader needs, preferences and behavior, and tailor our marketing campaigns accordingly.
The social platforms with Recommendations AI are helping us do our marketing job. We have accounts on some different social platforms such as
instagram,wechat and Xiaohongshu (Little Red Book). We haven’t had the chance to use Booktok on Tiktok, but we hope we could open an account in the future. I have started do marketing works for our books and activities recently. I’m a book influencer on the social platform Xiaohongshu (Little Red Book) and have 3361 followers now.
KOPUS, 44, Donggyo-ro 22-gil, Mapo-gu, Seoul, 04030, Republic of Korea
TEL : +82-2-3142-2333~6 / FAX : +82-23142-2322